| The level is satisfying (no need to practise); | The level is average (we can practise); | We definitely need to practise it during the training; |
a) Preparation for sales visits | | | |
b) Setting business goals for sales visits | | | |
c) Effective opening of sales calls | | | |
d) Probing – asking questions about: | | | |
• current situation, | | | |
• problems and consequences, | | | |
• needs, | | | |
• confirmative questions. | | | |
e) Listening: | | | |
• paraphrases | | | |
• summaries | | | |
• pause and silence (time for customer to speak) | | | |
• mirror listening | | | |
• clarification | | | |
f) Needs supporting: describing adapted to customer’s needs characteristics and benefits during products presentation | | | |
g) Closing the deal: sharing responsibilities, agreements confirmation, planning next steps | | | |
h) Overcoming indifference via phone | | | |
i) Overcoming concerns (doubts, misunderstandings, negative judgement) | | | |
j) Insights Discovery (recognizing personalities and adaptation) | | | |
k) Self-confidence, courage | | | |
| The level is satisfying (no need to practise); | The level is average (we can practise); | We definitely need to practise it during the training; |
l) Flexibility, adapting to different scenarios during the call, agility | | | |